News

Our 2020 reflection and predictions for 2021

Wow-what a year 2020 has been! It certainly wasn’t the year that we were expecting as we were looking forward to the many events, we had booked in for the year ahead.

The pandemic has certainly hit the hospitality and events industries hard and we will definitely see noticeable changes when things get back to normal. For us the focus was on survival – we wanted to make sure that we could ride out the storm and ensure we were fully prepared when the lockdown was over.

We have been focusing on providing support for the rise in the number of virtual events, especially until things are back to normal. This support has been in the form of hosting briefings, speaker rehearsals, and briefings for virtual conferences.

It is hard for us to predict what 2021 holds for us. As soon as the events industry starts to move again, we believe there will be a boom in face-to-face events as many people are missing the interaction.

We recently read that an event in Liverpool introduced COVID-19 Systematic Meaningful Asymptomatic Repeated Testing (SMART) to delegates attending the Liverpool Conference 2020. The rapid testing technology was used to increase the COVID-19 safety measures at the event. Guests who attended the conference were required to present evidence of a negative test result taken within a 24-hour window prior to the event to gain entry. We think this is a great way to increase safety at live events but it relies heavily on the government getting mass testing working reliably and quickly. We are hoping that we see more of this in 2021.

Many of the events that were due to happen in the first half of next year have decided to stay virtual until the following year, however, we are hoping that we will be able to support these events in some way.

We miss our staff and clients terribly but we are keeping everything crossed that things change soon. In the meantime, we wish you all a very Merry Christmas and a happy and healthy new year.

If you would like to discuss how we can provide assistance with your online event and/or live event post-COVID-19, then please get in touch today.