Tag: event

News

Reduction in VAT can help your next event

The UK government announced in early July, a temporary VAT change which could really help the events industry. The temporary VAT change will see the rate reduced from 20% to 5% until 12th January 2021.

What does it mean for you?

Reduced VAT rates will mean many advantages for event organisers and attendees. Lower ticket prices for attendees will be the main benefit which will hopefully result in more people attending the specific event. The VAT reduction applies to ticket sales during this period including advance ticket sales for events beyond the 12th January 2021.

If you sell more tickets then you will have more attendees which will provide you with a bigger budget to create a great event.

Lower ticket prices will definitely be a popular selling point for your event so don’t forget to contact your target audience with this great news. If you can show the potential attendee that the value of the event is greater than the price, then they will be more likely to purchase a ticket.

Event organisers who are VAT registered will be able to reduce their VAT bill to the new 5% rate. It is up to you if you decide to pass on this saving to your attendees by reducing the ticket prices. If you keep the ticket prices the same, you will receive more net revenue. We do however strongly urge promoters to start ticket sales for their events as soon as possible to benefit from this support.

As always, please don’t forget that we can help organise and run your event and provide event staff on the day. Get in touch today to find out how we can support your future events.

Case studies

Money 2020 Europe 2017

Money 2020 Europe is where the future of money is built. The event brings together the entire financial services industry for three days, ideas are created, partnerships are formed, and future trends are imagined.

THE BRIEF
Having a background in event management was crucial to fulfil this brief… The Pinnacle Team were asked back for the second year running to advise and create a staffing plan in order to support this large-scale conference and exhibition which had grown to 8000 delegates. We were entrusted by the operations team to create a staffing plan and recommend how many staff would be needed in each area to deliver this amazing event. The event also runs in Las Vegas annually with an impeccable track record for customer service, we were tasked with the challenge of recreating and managing a team to who could hit the ground running and deliver the same outstanding customer experience in Europe that has been experienced in previous years in the US.

THE BESPOKE SOLUTION
Our solution was a team of 63 experienced, passionate event professionals, this included 3 Team Leaders to manage and oversee the team onsite. The Pinnacle Team worked in the following areas/roles:

  • Event Managers
  • Team Leaders
  • Registration
  • Speaker running
  • Information Points
  • Track Room Managers
  • Green Room Manager
  • Speaker Room Manager
  • Cloakroom Stewards
  • Taxi Rank and travel Co-ordinators
  • Queue Management
  • Directional Staff
  • VIP Event Hosts

THE CLIENT FEEDBACK
Pinnacle Event Staff were superb to work with onsite at Money20/20 Europe 2017. Nicola and Elisa proactively managed their teams, coming up with solutions before we, as the organisers, even knew that there was an issue. They went above and beyond to fully understand what we were trying to achieve at the event and ensured that their team reflected this throughout.” Operations Director